About Jennifer Shine Dyer MD, MPH
Jennifer Shine Dyer MD, MPH is a pediatric endocrinology physician in private practice, social media enthusiast (@DrJenShineDyer), Stanford artificial pancreas researcher, and app developer/mobile health entrepreneur in Columbus Ohio with a patient-centered focus looking to make health outcomes better for people living with diabetes or other chronic diseases. As an entrepreneur, she created the startup EndoGoddess LLC in 2011 which entered into partnership with a larger local mobile software startup, Duet Health (eProximiti), shortly thereafter. Together they developed the EndoGoddess App in 2011 and then the award winning EndoGoal App in 2012 for patients with diabetes who require insulin therapy and need motivation for glucose and insulin tracking. Both apps offered rewards programs that included music downloads as well as weekly cash rewards based on revenue collected by family and friend 'sponsors'. All app programs were based on BJ Fogg's health behavior model with the following features: rewards motivation, gaming motivation, multi-media informative diabetes content, social media links, and push notification medication reminders. Currently, Dr. Dyer is creating a new diabetes-specific ninja video game for kids with diabetes at COPEDS in collaboration with The Ohio State University College of Engineering and Computer Science. The game is an entrepreneural project within COPEDS that Dr. Dyer plans to commercialize.
